Audi RS6

Client: Audi
Agency: GT London
Website: www.audi.co.uk/RS6
Date: April 2008

GT London have continued their innovative take on the automotive microsite with the campaign launch of the Audi RS 6. We acted as technical consultants as well part of the production team, and it was a great challenge to take the ideas on paper to something on screen.

The site is a complex combination of Papervision3D, 3DStudio exports, and bespoke texture mapping / lighting effects. This was also combined with sound reactivity and full browser navigation / deep linking techniques. We also worked with GT to help develop a retail-centre kiosk based on the microsite, adapting the existing content to an engaging, user-friendly touch-screen interface.