Audi R8

Client: Audi
Agency: GT London
Website: www.audi.co.uk/R8
Date: Dec 2007

Working closely with the team at GT London, we helped make their ideas reality in a full online and offline build as part of the product launch for the Audi R8, with online campaign launched in conjunction with above the line media.

The experience centered around the ability to view the build process of the R8 car itself, and focused on the detail involved in each part of the process. This is reflected in a site that required complex loading mechanisms, and optimisations to get the most out of the animations involved.

The site was structured to allow for easy localisation - there are plans for five different languages. Currently English,Italian and Swedish are live. Mac OSX and Windows screensavers were built to be downloaded from the website. We were responsible for technical planning, management, build and support.