Orange : Trick or treat banners
We worked with Poke London and Orange
Collaborating with Poke, we built a number of YouTube masthead banners, each seen by over a million people on the homepage of www.youtube.com. The banners were made to make the point that an Orange contract has no hidden extras like some of their competitors.
To dynamically create the banners and allow easy amends over the duration of the campaign we created a lightweight game engine built specifically for the DoubleClick deployment system.