Man City : Match Day Centre + shop
We worked with Poke London and Manchester City FC
Continuing our collaboration with Poke, the Match Day Centre (MDC) and interactive shop elements were part of the re-build of the Manchester City website.
The MDC allows fans to watch live games online where they can find out how their team is doing by viewing live information – commentary, managers notes, formations as well as in depth statistics (goals, cards, and substitutions, possession), player information and images from the game.
The interactive shop elements allowed users to view products from multiple angles, and view any personalisation on clothing in real time.
We were heavily involved in both projects right from the onset, particularly the MDC where we defined how to make sense of the huge amount of data available to us from multiple sources. The MDC also comes in an Arabic version, and can be used by users that have a screen reader enabled.
