McDonald’s : Flashback booth
We worked with TMSW and McDonald's
The Flashback booth is a Facebook application that takes inspiration from the range of commemorative glasses sold at McDonald’s. Once permission is granted to the application, our server side scripts scan all the images within a Facebook profile and order then according to date created, and popularity, and content. An Instagram style sequence of photos is then created with different ageing filters to illustrate your life on Facebook, and creates a personalised video with these photos. You can then share the created “flashback” as a photo album, or a direct link on your wall.
We worked closely with The Marketing Store from the initial conception of the project to advise on what information was available from the Facebook Graph API, right through to how to achieve the photographic effects they were after.