Inspire the Boot

Collaborating with Wieden + Kennedy, we worked on the Inspire the Boot campaign widget for Nike. The flash site and widget allowed users to customise the boots Wayne Rooney and Ashley Cole would be wearing during the World Cup in South Africa. Users were able to see in real time what the customisation would look like on the actual boot and submit their efforts to the back-end system. The top 5 entries would be displayed on the site to offer inspiration to others. Working to very tight deadlines we set up an application that co-existed across the web on different platforms. We created versions for skysports, facebook, media campaigns and user blogs.