The Big Swap 2010

Wieden and Kennedy engaged us to develop the flash elements of "The Big Swap" campaign. We were set the challenge of representing over 1 million swaps (users who swapped everyday products with the Fairtrade equivalent) within a single grid, and allowing the user to explore the content by either searching by keyword, or dragging the swap scrollbar.

As well as building the flash site elements, we also defined the data API methods, built the online advertising and made a custom Facebook application that allows the user to send their friends Fairtrade products.